The fast-paced modern lifestyle, the COVID-19 pandemic, and changing social and economic structures have taken a toll on an individual's mental health. This has led to increased cases of anxiety disorder, depression, stress, and substance abuse.
In such situations, your mental health website becomes a vital and reliable source of information for people seeking help for their mental health concerns. Thus it’s important that you reach a wider audience and meet the evolving needs of your target audience.
In this article, we’ll assist you in achieving just that by providing 7 tried & tested strategies that will not only attract new clients but also help in increasing patient engagement with mental health websites.
7 Strategies to Attract New Mental Health Clients
Integrate Responsive Design
Make it Accessible
Start Blogging
Add Client Testimonials
Optimize for Speed
Provide Easy Navigation
Leverage Social Media
Let’s dive into more details….
1. Integrate Responsive Design
Responsive web design ensures that your website can adapt to various screen sizes and devices. This means that regardless of whether your audience is browsing your website on a smartphone, tablet, laptop, or computer, they will have an optimal viewing experience.
A responsive design is also easy to incorporate, and you can simply get started by choosing a responsive template for your website. You can also talk to your designer or developer, as they can create a flexible grid system that adjusts content to different screen sizes, use images that scale appropriately, and test functions across different devices and screen sizes.
These simple steps will greatly help in improving your website’s user experience, engagement, and search engine rankings.
2. Make it Accessible
Mental health issues can affect people with a range of disabilities or impairments. Thus you need to make sure that your website is accessible to everyone who is looking to manage mental health and well-being.
This includes providing accessibility features like:
alternative text for images to help visually impaired users,
easy navigation for users who may have difficulty using a mouse,
a clear and simple language that is easy to understand for users with cognitive disabilities,
consistent layout with predictable content placement, and
closed captioning or transcripts for videos.
Furthermore, you can make your website compatible with screen readers, braille displays, and other assistive technology. You should also avoid using flashing or blinking content that could trigger seizures and color contrast that may be hard to read for users with visual impairments.
3. Start Blogging
A blog can be a valuable addition to your website as you can use it to build trust and credibility amongst your target audience by demonstrating your expertise and knowledge on mental health issues. It can also significantly improve your search engine rankings and increase your brand's visibility.
Additionally, you’ll be able to use your blog as a platform to educate the readers about various mental health topics, how to manage mental health symptoms and provide them with trusted resources and tools for self-care.
4. Integrate EHR
Integrating your electronic health record or EHR system into your website can help increase your patient engagement. It’ll allow them to easily schedule appointments, access their medical records, and communicate with their healthcare provider.
You’ll also be able to automate your administrative tasks like appointment scheduling, prescription refills, and communication with patients.
5. Optimize for Speed
When it comes to creating the best website design for mental health companies, website speed is a big priority. It’s because a slow-loading website often leaves the user frustrated, which then leads to high bounce rates and low engagement. It also negatively impacts your website's search engine rankings.
Suppose you’re facing problems with your website speed. In that case, we’d recommend you optimize your website images, minimize the use of plugins and scripts, and leverage caching and compression techniques to improve the overall performance.
6. Provide Clear CTA
A call-to-action (CTA) helps guide your visitors toward taking the desired action, whether it’s signing up for a newsletter or scheduling an appointment call. You don’t want your visitors to struggle with these CTA’s or, worse, get distracted and overlook them altogether.
You want to create a simple yet specific CTA and place it strategically on your website page. You can also make the CTA stand out from other content by using contrasting colors and fonts.
In terms of the language, instead of saying something generic like “Get Started” or “Schedule a Call,” try to use a compassionate and supportive tone like “Find The Help You Need” or “Take the First Step Towards Recovery.”
7. Leverage Social Media
Social media platforms like Instagram, Twitter, and even TikTok have become powerful tools for raising awareness about mental health. There’s already a lot of discussion happening around various mental health conditions, and people are bravely sharing their personal stories. This gives you an opportunity to join discussions and become a part of the community.
You can offer support and encouragement and share inspirational quotes, news articles, research studies, and even your blog posts on these social media platforms. Just remember to approach the topic sensitively with appropriate language.
Summing Up: Strategies for Attracting New Clients Through Your Website
By properly optimizing your websites and implementing the above strategies, you can position your mental health website for success and make a positive impact on those seeking mental health support.
But you won’t have to do it all alone! If you’re ready to get started, schedule a discovery call with our team, and we’ll be glad to offer our assistance.